OLA Aesthetics
8 week plan

Get manager access to the Google Business Profile.

The clinic adds your email as a Manager at business.google.com.

Write down last month's calls, direction requests and website clicks.

These are in the profile's Performance tab. Also note the rating and review count.

Get access to Search Console, Google Analytics and Webflow.

The site is built on Webflow. You need editor access to change titles, redirects and schema.

Record where OLA ranks for the 13 keywords in the table below.

Use any rank tracker set to Perth. Save it as the week 1 snapshot.

Ask ChatGPT, Gemini and Perplexity 6 questions and analyze the answers.

"Best Morpheus8 clinic in Perth", "How much does Morpheus8 cost in Perth", "Is a thread lift safe", "Where can I get Rejuran in Perth", "Best skin clinic in West Perth", "Skin needling cost Perth". Note if OLA is named.

List every /treatments/ page and its /aesthetics/ twin.

Use the sitemap at olaaestheticsperth.com.au/sitemap.xml. A spreadsheet with two columns is enough.

Keep the /aesthetics/ page. 301 redirect the /treatments/ copy to it.

The /aesthetics/ pages are the ones Google already ranks and uses in AI answers. Only redirect when a twin exists, some pages like /treatments/skin-boosters only exist once, and the menu link to the /aesthetics/ skin boosters page is broken. In Webflow: Site settings, then Publishing, then 301 redirects.

Turn on canonical tags for the whole site.

In Webflow: Site settings, then SEO, then "Global canonical tag URL". Enter https://www.olaaestheticsperth.com.au

Fix any menu links that still point to /treatments/ pages, then resubmit the sitemap.

Resubmit in Search Console under Sitemaps.

Check the categories against the top 3 map results.

Search "skin clinic perth" on Google Maps. See which categories the top 3 use (the free GMB Everywhere Chrome extension shows this). Use the best fit as primary, add the rest as secondary.

Add every main treatment as a service.

One or two lines each. Add a "from" price where the clinic's price list page has one.

Fill in the description, hours, attributes and booking link.

Booking link: olaaestheticsperth.com.au/book. Mention West Perth and "doctor-led" in the description.

Upload at least 10 real photos.

Outside the building at 562 Newcastle St, reception, treatment rooms, and the doctors. No stock photos.

Use one business name, address and phone everywhere.

Pick one name with the clinic. Then update Birdeye, ProvenExpert, Wheree, Fresha, Urban List, Facebook and Instagram to match. Phone: 08 6114 0533.

Change the homepage title.

Now: "Medical Spa Perth | Med Spa". New: "Doctor-Led Skin & Cosmetic Clinic West Perth | OLA Aesthetics".

Rewrite the title and description on the top 10 treatment pages.

Go in the order of the keyword table. Title: "Skin Needling Perth | OLA Aesthetics West Perth". Description: what it treats, who does it, price from.

Make the Skin Needling and Hydrafacial pages the ones Google shows.

Put "Perth" in the main heading and first paragraph. Link to both pages from the homepage and the /aesthetics page using the words "skin needling" and "Hydrafacial".

Start the weekly Google posts.

First one: Hydrafacial, linking to the Hydrafacial page. Then keep going every week.

Make a new page at /skin-clinic-west-perth.

Include: address, Google map, parking and how to get there, hours, the doctors, top 8 treatments with links, 5 FAQs, and a booking button.

Make it better than Youth Lab's West Perth page.

youthlab.com.au/location/westperth/ has no FAQs, no parking info and names no doctors. "cosmetic clinic west perth" gets about 100 searches a month.

Link the concern pages to the treatment pages.

Each concern page (for example /concerns/skin-laxity) links to the 2 or 3 treatments that help. Each treatment page links back.

Set up a review request after appointments.

A short text with the Google review link, sent to every patient the same way. Check the clinic rules box above first.

Add an FAQ section to the top 5 treatment pages.

Answer: how much it costs, how many sessions, downtime, does it hurt, who does it. Put the straight answer first, then the detail.

Add FAQ schema to those new FAQ sections.

The Morpheus8 page already has FAQ schema. Copy how that one is set up.

Merge the two homepage schema blocks into one.

Keep the MedicalClinic block. Delete the old LocalBusiness block with the "#" placeholders. Use the same business name chosen in week 3.

Add Physician schema to each doctor's staff page.

Name, qualifications (for example Dr Aleks: MBBS FRACGP FACAM CPCA), and a link back to the clinic.

Post 1: "How much does Morpheus8 cost in Perth?"

About 100 searches a month for "morpheus8 cost", and Google shows an AI answer for it. Give real OLA prices, then what changes the price.

Post 2: "Skin needling or Morpheus8: which one is right for me?"

Link to both treatment pages. Have a doctor check it before it goes live.

Run a speed test on the homepage and top 5 pages.

Use PageSpeed Insights on mobile. Fix whatever it flags as slowest first, usually images.

Check Search Console for pages that are not indexed.

Look under Pages. Make sure the new West Perth page is indexed and the old /treatments/ pages are dropping out.

Re-check the 13 keywords and the 6 AI questions.

Same tools and settings as week 1, so the numbers compare fairly.

Send the first monthly report.

Use the four boxes in "Monthly Reporting" below. Keep it to one page.

Pick next month's 2 to 4 posts from the list below.

Choose treatments that moved up the least, or ones the clinic wants to book more of.